how to implant in the entertainment marketing（如何在娱乐营销植入）.docVIP

How to implant in the entertainment marketing The world’s best-selling book lt;lt;trade showgt;gt; the author of Ivory ? McCain mentioned in the book, ‘All industries are entertainment.’ In other words, marketing has become a contemporary entertainment industry must have the attitude of the business. For milk beverage industry of entertainment marketing, I understand the initial origins in Maslow’s hierarchy of needs theory, which indicates the highest demand of people that is the peak experience through self-realization, which is customer value theory ‘customer delivered value’ has point of common values ??- emotional consumption. Mengniu Dairy implant made entertainment marketing is hoped that through the use of elements or forms of entertainment products to establish contact with customers emotionally, customers continue to remember the products in entertainment, so as to achieve sales of products , the purpose of establishing loyal customers. In the experience economy, the emotional ties are often the first generation of economic ties, once to meet the customer’s emotional needs, you can create a value-added products, and entertainment is the most effective means to mobilize emotions in Mengniu Dairy star products ‘acid yogurt ‘and’ real fruit ‘campaign, the author is responsible for entertainment marketing department caused by the emotional response of consumers, and strive to achieve effective marketing results to guide consumer behavior, and emotional entertainment were as a’ musical dream ‘and’ high-end fashion. ‘ Entertainment how to graft carrier and product brands Recreational vehicle and recreational product brands how grafting is a prerequisite for marketing .2006, Mengniu Sour milk cooperation with Hunan Satellite TV lt;lt;Super Girlgt;gt; successfully created a brand of charm and music to communicate, so, following the lt;lt;Super Girlsgt;gt; Then, I will continue to advocate ‘entertainment music’ as a marketing focus, to ‘dream music’ as the co