how to implement the regional market mode control pin（如何实现区域市场模式控制销）.docVIP

How to implement the regional market mode control pin Many times the company headquarters started to implement a marketing model, often means opportunities and challenges. Ebb Tide, the regional if not well followed in the change, the pace of the gap will become increasingly large, can only be doomed. Article content gt;gt;: Over the past ten years, since the guts and planning and advertising, but also because of profound knowledge of the market, the brand was born many billions of dollars but these Destructive Enthusiasm brands often shaky foundation, it is easy to market fast. development of the wave washed shallows are well known, the three elements of the brand is the visibility, reputation and loyalty. companies want to avoid making the same mistakes, we must lay the foundation from the roots, which spawned a control pin mode. Control pin name suggests is to control the sales by controlling the product, price, channel, terminal, promotions, and even consumers to reinforce the brand foundation, improve margins in response to any sudden changes in the market and achieve long-term development of the brand, while the control pin the premise is the ability to perform product quality and marketing teams have absolute confidence, while the best companies can have a certain reputation and market base. After issuing corporate control sales orders, all the sales requirements, assessment indicators, bonus programs, including marketing programs will sync up. Goal of all to control the pin as a guide. Regional if not well understood and have clear ideas and it is difficult to keep up with the pace of the implementation of plans of enterprises. I think if you start from the following aspects to be able to keep pace with a good business, and to achieve progress in the transformation of their growth. Understanding of identity control sales mode. Controlled off not control people, but marketing strategies to local conditions and as sales of soldiers, is to obey and exe