how in the hospitality industry to overcome insurmountable challenges and achieve outstanding sales results（在酒店业如何克服不可逾越的挑战和实现卓越的销售业绩）.docVIP

How in the hospitality industry to overcome insurmountable challenges and achieve outstanding sales results Carlo (not his real name, is a suburb of Shanghai four-star international business hotel director of sales and marketing (ie DOSM position, although the brand is a four star hotel, but the hotel’s facilities anywhere in the world with a five-star hotel comparable. However, the exact location of the hotel that Carlo and his team hard to sell its 400 rooms. Carlo and his team faced major challenges include: ? Hotel is located in the industrial region, which is basically not an international-type or large companies are willing to pay the price of four-star hotel, so most customers will choose another hotel more comfortable and better services, ? Hotels are some of the other three star and budget hotel surrounded by those concerned about the cost of visitors to this region will be attracted by those cheap hotels, ? The outdoor team building programs can be used for outdoor park and the lack of outdoor venues, otherwise, the hotel can be located on the outskirts of team building and corporate events are an ideal choice. However, Carlo or the courage to lead his team to its goal of locking the MICE market (meetings, incentives, conferences and exhibitions and, in particular, Carlo will be mainly those from across the country and employees around the world together series of meetings, training or strategic plan as its main target. So far, Carlo enough of the hotel marketing strategy to survive. Obvious is that, since the hotel’s conference facilities demand so high, in fact, Carolina can ‘promote’ his clients to stay his hotel room, rather than choosing Check the other across the cheap (but poor quality of place. So, if we stand on Carlo’s point of view to empathy, the basis of current achievements, Carlo also what can be done to achieve more success? If we freeze Carlo target customers as ‘those who do not mind living in relatively remote location o