how low-cost upgrade store profitability (on)（如何低成本升级店铺盈利能力(上)）.docVIP

How low-cost upgrade store profitability (on) It goes without saying the importance of the profitability of the store, the progressive realization of the profit on the basis of standardized construction, laying the cornerstone for the large-scale development, so stores can not be profitable, all talk, large-scale distribution SF Hi off some people’s eyes It is one of the important layout, but in the eyes of the pragmatic faction can only be a laughing stock. China serious loss of a large number of single-store businesses fantasy Join misappropriating really earn big money winners almost few. Compared with the company’s stores, because low barriers to entry, choose multiple conditions, etc., to become general the entrepreneurial choice for many business people will seek to go it alone in the shop as a step, but the traditional market entrants generally do not have the marketing and Mode of knowledge, can only survive by luck, bad luck to open two to three months, and lose his money in a hurry to close the light transfer. Traditional planning company and franchise business cooperation, then thinking like the same old job planning, first locate, then rectification and visual images, and expect guidance in locating large-scale promotion campaign to enhance the visibility and influence, and thus boost sales , it is disregard the changing circumstances. Or been fooled management consulting firm, can not import a large number of emergency management system and modules, seemingly rigorous system, but in reality, poor effectiveness, store the loss still a loss, and finally, a large number of text modules become lost in a paper sleeve boss office cupboard . Many chain stores or businesses, stores deserted, when the end of their rope, the first reaction is to a promotion, a simple discount, buy gifts, the effect is far from satisfactory. This chapter, I mainly from the perspective of cost-trimming and innovation, citing a large number of cases, to explain the stores