how to expand the brand of liquor-（如何扩大品牌酒的）.docVIP

How to expand the brand of liquor? Go to the liquor business in the long process of investigation and study and found that liquor companies have a very prominent phenomenon: the product line especially long. A small business, often have dozens of products; a medium-sized enterprises, sometimes hundreds or even hundreds of products, while large companies is their marketing, processing on behalf of others, corporate CEOs and even can not know exactly how many products they have! Asked why there are so many products businesses, the answer is almost the same, in order to expand their brand. Brand is the twenty-first century liquor business survival and development of core business operations and expansion is the eternal theme. Therefore, the expansion of the liquor business for their own brand is the most important no doubt, but it seems in a radius of brand marketing agency, since it is most important, even more should get the core, some method, so the face of the liquor business products line extension of the status quo, a radius that at present, for the liquor business, brand value and sustainable expansion of the accumulation of the product than the brand is more important. Expansion of liquor products: easy to establish the brand, heritage brand is difficult Liquor companies have decided to expand the status of non-brand liquor brand than the brand value of the expansion of the accumulation is more important. From the present perspective, the expansion of liquor status of the company’s products are divided into sub-brand expansion, brand expansion and the value of the expansion area three models. From the sub-brand expansion, this is the most enthusiastic wine industry as a strategy characterized by the sub-brands each melee, unrelated product brands such as Wuliangye, the success of the national expansion of the main brand, the multi-brand strategy, brand extension strategies massive for a maximum of up to 200 when the brand from the spring to Wu Lian