how winning mobile internet marketing（如何赢得移动互联网营销）.docVIP

How winning mobile Internet marketing Free papers Download Center News: 3G era to the popularization of intelligent terminals, which is the current situation, is irresistible. According to the statistics of the 30th China Internet Development Statistics Report, the mobile Internet has replaced the computer become the first major Internet terminal, 2012 The global mobile phone users reached 45 million, a penetration rate of 65.7%, while the number of mobile phone users in China exceeded 10 million. changes brought about by the rapid development of smart phones and mobile Internet technology is multi-faceted, whether it is a lifestyle or spending habits in revolutionary change. status of mobile phone in life has been far more than the meaning of the tool, as many people emotional dependence in the subway, buses, roadside restaurants everywhere throughout the play phone, play each species pad “bow family.” According to statistics, 90% of the bus will bow to play phone, toilets will play to 92% of the people on the phone, awake in the day when the average will see once every 6 minutes phone . “ User information selection is usually dependent, it can be said that the information “path dependence”, on the one hand is the issue of cost, on the other hand is the issue of emotional the marketing expression as an information pathway, always around people carrier achieve the popularity of the mobile Internet, although the impact of their daily lives and change people’s habits, but in terms of the enterprise, the information channels of expression changed, which means the need to adapt to the new marketing environment, more suitable for mobile features express means well known in the field of mobile Internet marketing, marketing mode is generally the amount of brush application download, phone application software advertising, etc., but the practical effect of how what success stories is not much focus on inputs and outputs, cost-effective businesses, bluntly speaking, so