huawei mobile phone brand long march（华为手机品牌长征）.docVIP

Huawei mobile phone brand Long March Q: The first mobile phone industry, in the end there is no concept of brand? The answer is: Of course! Further extension of any product or service, even a city, a country, a people, and so on, are likely to be artificially labeled, these so-called psychological cognitive label is actually a primary brand concept. Whether you are aware of its existence, these the cognition are objectively present in the hearts of some people, even some cognitive life is difficult to change. although the departure from a strictly rational point of view, a lot of distorted cognition of objective things, even is completely wrong (Note: specifically addressed, see the author of the article “brand influence = force ??dissemination force. gt;gt; Huawei, as the dark horse of the mobile phone field, since 2003, to provide operators with customized mobile phones, and then in 2009 to advance the field of smart phones, worldwide mobile phone spsales in 2011 among the top ten, the rapid momentum, as if copied in the fields of communications equipment success. terminal Huawei threatened Love 2015 phone to enter the world top three. Regardless of Huawei’s so-called “top three” with which, I alone Huawei mobile phone brand status and future, from the five aspects of brand equity, brand core values, brand positioning, brand planning, brand communications, and talk for a simple analysis of specific indicators . A brand asset scan - a decade conquest name the world The past 20 years, Huawei people with their own hard work and sweat, condensation unique brand assets. Brand equity scanning is to dig past the brand assets, including: product quality, performance, research, technology, personnel, supply chain, history, culture, stories, legends, etc., then lists the various brands The list of assets, and for system analysis. Huawei is a thoroughly B2B brand in the eyes of the author and some of their peers who. 24 years from 1987 to date, nearly 100,0