huawei phones expanding social channels（华为手机拓展社会渠道）.docVIP

Huawei phones expanding social channels Huawei’s mobile terminal business has become one of the major current development engine .2011, Huawei’s global consumer business sales revenue reached 44.6 billion yuan, an increase of 44.3% in 2012, Huawei smartphone sales to end users totaled 27.2 million , growth of 73.8% over the previous year, and in the fourth quarter for the first time among the world’s three major smartphone manufacturer ranks. However, behind the brilliant sales exposed Huawei mobile channel short board. Huawei Terminal Huawei Technologies spun off from its parent company, the operation for several years, as of the end of 2012 operator channel shipments of total shipments still Huawei Terminal 80%, only 20% are electricity providers and other social channels because channel short board, despite huge shipments, Huawei cell phone in the minds of consumers is still a weak brand, for example, 2006 Love is available for Vodafone 3G Mobile V 710, not even marked Huawei’s LOGO. Advantage of operator channel steady shipments and high subsidies, but subsidies to operators increasingly small, mobile corporate profits naturally less and less. Currently, three major domestic carriers subsidy was gradually declining trend. Thus, despite Huawei’s terminal shipments in growth, profitability is not high. Huawei’s profit growth is still mainly from the communication device. Instead, social channels, although small, but high profit margins, and compared the former on its own brand of Huawei Terminal upgrade more helpful. Therefore, Huawei cell phone marketing manager Xu Yuxiang to new marketing lt;lt; gt;gt; Reporter revealed that Huawei’s future to be diversified channels, so deep channel operators, expanding social channels and public electricity supplier network channels due to consumer groups in the electricity supplier Huawei’s high-end handsets reputation on the recognition and acceptance is high, the main choice of Huawei’s high-end mobile electronic bus