facebook brings integrated digital marketing revelation（facebook的整合数字营销的启示）.docVIP

Facebook brings integrated digital marketing revelation Free papers Download Center News: Facebook coming soon, it is inevitable to analyze its business model. “Facebook has not yet done an important job: to maximize the data for advertising services. They must be digital marketing more to try and explore.” Catherine Tucker, Massachusetts Institute of Technology Sloan School of Management professor of marketing frankly essence. This is a revelation, with more intensive use of a variety of digital devices and platforms, consumer behavior is changing fast. Analysys International (microblogging), president of the Young pointed out, “The digital marketing to traditional marketing methods the most powerful supplement, from our analysis of the data, in order to obtain a multiplier effect to enhance the brand, big brand customers has begun large-scale launch of digital marketing, put the proportion is increasing, which will accelerate the digital marketing in China sustainable development. “ A recent report released by market analyst E xperian lt;lt; 2012 digital marketer: Benchmark and trend report gt;gt; further pointed out that digital marketers more and more attention to the e-mail, social media and mobile marketing channels, which requires marketers to examine their methods, and improve the integration of media channels, including search engines such as microblogging, social networking, smart phones and so on. Tencent is the first step in the country, the the step’s Tencent effect promotion recently launched an exclusive integrated package products. Facebook brings together the world’s major brands customers are different, the domestic Internet companies have also force such as Tencent dishing out the effect of promotion of integrated marketing packages, corresponding to the marketing needs of SMEs, as “the father of the world integrated marketing Tang Shu Dr. Scholz said, developing countries exist, because there is no fixed off-the-shelf system and meth