five factors to solve the growth of hard liquor brand（五个因素来解决烈酒品牌的增长）.docVIP

Five factors to solve the growth of hard liquor brand Why are many small and medium-sized liquor brand to achieve and sustain growth is becoming increasingly difficult? Brand-driven and demand for environmental change aside these two factors, the author analyzes, there are five main reasons: First, these brands do not create a new growth mode, unresponsive to market changes, to find effective and timely solutions to problems can not be. Second, the brand decision-makers the ability to control risk is not strong. This is not allowed with the decision-makers of their own grasp of the liquor industry trends, market behavior is not profound insight and understanding, can not predict future growth point in Where there is a direct correlation. Third, companies can not make the right strategic planning, brand vision and the actual situation from the too big, serious short-term behavior of the operation of the market, leading to unstable market fundamentals have not formed their core base, few support points. Fourth, the investment model is old-fashioned single, can not be systematic, solution type of investment into the “mid-investment, mid-injured in a vicious cycle. Fifth, the construction and management of the marketing team to keep up with the speed of the changes in the market and lead the team management and front-line combat operational capability degradation. , Small and medium-sized liquor brand in order to achieve strategic growth, must be innovative model different, and tap into the success of strategic actions, and as the key link to create a growth strategy of innovative gene line layout. So-called “innovation gene” strategy pattern of growth for small and medium-sized liquor brand is established in the enterprise on the basis of “breaking” the “disruptive” strategy, through this “disruptive” innovation model, and explore how to promote and achieve corporate growth strategy. In the mode of “disruptive” innovation, strategic growth of the small