five forecast the mobile advertising market- the rapid growth of the rich get richer(五个预测快速增长的移动广告市场,富者更富).docVIP
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five forecast the mobile advertising market- the rapid growth of the rich get richer(五个预测快速增长的移动广告市场,富者更富)
Five forecast the mobile advertising market: the rapid growth of the rich get richer
Research papers Download News: advertising is still an important source of revenue of the mobile Internet next year, the market will usher in a more significant growth trend.
Recently published a famous blog site PandoDaily Harry Bateman (Hallie Bateman) article, the article optimistic about the future development trend of mobile advertising, mobile advertising business and said to flourish in 2014.
The article reads as follows:
In the past years, the industry has been circulating this maxim: Electronic business will earn more profit, and slightly inferior to some mobile services industry forecasts that in 2013, U.S. mobile ad spending will reach $ 8 billion to 10 billion. between the U.S. dollar, equivalent to nearly double by 2012, but with the Internet advertising market compared to total expenses $ 100 billion is still a piece of cake, but as the industry’s attention began to shift to mobile devices from desktop computers, mobile advertising thus also full of great growth potential.
In my opinion, next year’s video ads will be an important area of #8203;#8203;growth in mobile advertising. Similarly, with the application of publishers are competing for the user’s participation is expected to be opened chance some applications will have increased. Facebook and Google ( microblogging) will likely continue to dominate the advertising market, and some smaller companies will be able to consolidate the existing position. Next, I will announce my five year forecast details for the future.
1 video ads will dominate
Video ads dapper, usually last 5-10 seconds, the advertising business will be more favored by the market, generally occupy an area 150 * 20 text, of course, the larger the area of #8203;#8203;the display, but also make video advertising benefit.
Throughout 2013, the main advantage of mobile advertising has been largely ignored, some of the mini-banner a
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