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five marketing rules you mastered-(你掌握了u2014u2014五个营销规则)
Five marketing rules you mastered?
Free paper Download Center News: Abstract: In the network marketing in the 1990s, direct sales approach is direct mail (catalog and mail), telemarketing and television shopping guide. Since then, the e-mail marketing, highly targeted a network marketing, mobile phone marketing, have sprung.
In emerging media channels, and developed the use of modern technology, I often find some typical errors, but also remembered some of the traditional marketing rules. The following are the five most important:
Rule 1: Pareto rule
Pareto rule is the longest of traditional marketing rules, also known as the “Pareto Principle” was around the 20th century the Vilfredo Pareto (VilfredoPareto,) noted that 20% of Italian population accounts for 80% of the land Then he found the same is true of other countries.
In fact, in the business, the Pareto rule everywhere in the enterprise has a stable customer, you will find 20% of customers create 80% of sales or profits. Similarly, 20 percent of goods produced 80% of the sales.
The same is true of network marketing in social media, if you make a test, you will find 80% of the news published on the blog, Facebook and Twitter, only 20% of the friends saw 80% of your reply from the 20% of your friends.
Have you noticed that about 25% of the industry standard for E-mail open rates? This means that 80% of the mail and only 20% of the open saw this also applies to click-through rate.
Use this rule can be understood and to understand the “minority majority” decision. Attention to cultivating customers, and strive to explore from the 80% of the group are 20% of clients use this rule to continue to improve your web site to promote click-through rate, network marketing and product sales try to break the twenty-eight law, even if you can improve your sales performance.
Rule two: the RFM model
The meaning of the RFM model is: the most recent consumption (Recency, what they purchased last tim
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