fmcg brands how to do micro-channel marketing-（快速消费品品牌如何做微通道营销-）.docVIP

FMCG brands how to do micro-channel marketing? FMCG only the fast is not broken, what kind of marketing if they can play a direct role in the sales, it will reach the largest marketing purposes. Since the micro-channel open to the public platform, the ‘micro-channel marketing,’ the word on the extremely hot. But after all, just some personal business experience, can not be applied to the brand’s micro-channel marketing. Micro-channel open to the public platform less than a year’s time, then how do FMCG brands micro-channel marketing it? Peiliao decline letter marketing Compared with the microblogging micro-channel, its accuracy, privacy and more interactive. So in this private space micro-channel interaction would have been a plus for the brand thing. Durex chatting in the arena’s first marketing arena won a high position. Durex has established a special group of eight people chatting, real dialogue with the user, the dialogue has been extended microblogging humor, pun style, so that users of its ‘exotic and lush.’ Also FMCG brand, Rejoice in the micro-channel marketing have taken this path. Rejoice in the micro letter to the ‘small float’ claiming, concerns Rejoice, the user will find the ‘small float’ is not only chatting, singing, horoscope guidance is also well versed. Chatting style brand micro-channel to meet the many needs of users want private chat, so popular, but the challenges of this approach is relatively large, when the brand listener reaches a certain magnitude, the need for more full-time chatting personnel maintenance, when the lack of staff, it is likely to affect the listener’s experience, so when a certain number of listeners, the brand that how to improve this model, you need to be considered further. Promotional Marketing decline letter FMCG only the fast is not broken, what kind of marketing if they can play a direct role in the sales, it will reach the largest marketing purposes. Starbucks in China has a very broad custo