[marketing] 76% of the survey data object does not love to do housework community o2o huge potential((营销)76%的调查数据对象不爱做家务社区o2o巨大的潜力).docVIP
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[marketing] 76% of the survey data object does not love to do housework community o2o huge potential((营销)76%的调查数据对象不爱做家务社区o2o巨大的潜力)
[Marketing] 76% of the survey data object does not love to do housework community O2O huge potential
Research papers Download News: [conclusion]
1 Only 24% of users believe that he was a ‘hard working people’ in their lives, 69% of users made it clear that their communities are not related O2O service - in the community of lazy economy still promising.
2 traditional community service usually consists of small and medium sized service to complete individual and property which may exist inefficient service standards are not uniform and other issues. How to solve the problem of standardization of services, community O2O entrepreneur, the first meaning,
3 With the Internet in particular, the popularity of mobile Internet, around the community that ‘last mile’, there have been many phasor combination of online and offline solutions. Related services category include housekeeping, laundry, fresh distribution, community electricity supplier and information services.
4-way transformation of pure Internet O2O field is basically dead in the Community O2O, is a hard to do ‘light’ field.
Data: 76% of respondents do not love to do housework
Recently conducted a survey covering 19,694 users, of which only 24% of users think they are hard working people who do not love to do housework or chores procrastination users accounted for 76%.
69% of users said no community-related services. Currently covering community services to users accounted for only 12% of the survey sample,
Willing to try fresh produce distribution services users up to 71% (38% willing, I do not know but you can try 33%),
For laundry pick-up delivery, 53% expressed interest in (very willing to 20%, 33% interested).
In the survey, the user community on-site service for the biggest concern is the high charges, accounting for 55% followed by concerns related to it and the quality of service: for example, whether the laundry clean, fresh and distribution is really fresh, delivery spe
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