delights in china marketing case- six ways love you（喜欢中国营销案例u2014u2014六种方式爱你）.docVIP

Delights in China Marketing Case: six ways love you Research papers Download News: [advertisers] delights in China [Advertising agency] Beijing-British Digital Technology Co., Paavo [Production company] Beijing-British Digital Technology Co., Paavo First, planning the implementation of communication campaigns Background: Delights in cross-border e-commerce platform category, delights in Chinese products sold mainly to the type of light-based luxury category, including wine, food, clothing, skin, home and other category, and southwestern France (French agricultural organization, we are most familiar the Bordeaux wines are members of Southwest France), Versailles (French court certified products), EVP (intangible cultural enterprises, the French Ministry of industry and Ministry of Finance jointly issued by the authorized official certification, at present, there are a thousand French companies, was awarded the title EPV, including: Hermes, Chanel, Boucheron, Christopher, France jacquard, etc.) and many other high-quality in-depth cooperation overseas business organizations, the sales of products from the brand, quality and other aspects have very advantage. In the Chinese market, there is no similar B2C e-commerce platform. While it comes to cross-border B2C part, but mainly in sales of luxury jewelry mainly familiar, the other competitors are more purchasing C2C market itself does not provide service quality of B2C. Situation in the Chinese market, cross-border electricity supplier has many problems, the most serious is the issue of integrity, cross-border electricity supplier sales due to excessive C2C intervention, making the market flooded with fake goods. The emergence of these phenomena on the line for just delights in China, it is necessary to overcome obstacles. Second, the creative core: Delights in China has been advocating the core idea is ‘love.’ We will be happy Chinese products understood as a gift of love. Defined cor