on the chinese elements in the use of modern packaging design（在中国现代包装设计元素的使用）.docVIP

On the Chinese elements in the use of modern packaging design Paper Keywords: marketing, packaging design elements of China Abstract: In this paper, modern marketing, packaging design is the communication bridge between production and consumption as a starting point, analysis of consumer product packaging, cultural needs, discusses the Chinese elements in the use of modern packaging design, can effectively improve the product of cultural and economic value, enhance the consumer’s identity. proposes that the inheritance of traditional culture and re-create a reasonable basis in order to build a national packaging design characteristics of the marketing system and in an invincible position. With the growing prosperity of social production and material living standards rising, consumers buy the product more and greater choice of goods is also growing competition among consumers seeking products innovative, unique and individual trends has become increasingly evident. different consumer groups will choose different interests of the commodity, and this choice is mainly affected by product advertising, brand awareness, credibility and product packaging and other factors impact packaging design through its unique graphics, text, color visual language quickly convey to the audience a variety of information, has become a modern commodity ‘silent salesman.’ First, the marketing requirements of modern packaging design Packaging design for products, packaging design, from the integration of marketing communication point of view, packaging design is not just a part of product sales, marketing it has become an irreplaceable important medium, as with consumers communicate the final hurdle, has a pivotal role in the modern packaging from simple protection to accommodate functions, the development of a communication bridge between production and consumption, integration of industrial production, science and technology, culture and art, folk style and other elements as