on the demand based on consumer marketing strategy to explore the experience of（基于消费者需求的营销策略探索的经验）.docVIP

下载本文档

6
0
约1.74万字
约 16页
2017-09-09 发布于浙江
举报
版权申诉

on the demand based on consumer marketing strategy to explore the experience of（基于消费者需求的营销策略探索的经验）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

on the demand based on consumer marketing strategy to explore the experience of（基于消费者需求的营销策略探索的经验）

On the demand based on consumer marketing strategy to explore the experience of Paper Keywords: consumer demand for experience economy Camp tip Paper in today’s society, has crossed the ‘subsistence’ stage, is in the ‘rich’ to ‘enjoyment’ transitional phase, that is, theorists called experience economy era consumer background and environment has changed profoundly, with to the consumption level and structure of quietly change also brought major changes in business strategy tip. Along with social progress and sustained economic development, people are escalating consumer demand, more and more people pay attention to the process of consumption, consumer experience, ‘experience’ has become a new kind of demand. Consumers want to meet consumption process to get surprised, shocked, excited and so the ultimate experience and unforgettable memories to steal Wyatt, experiential marketing came into being. First, the experience and experiential marketing (A) Experience In recent years, ‘experience’ in the high frequency of use so-called experience is a personal psychological experience, is the people in the social life beyond the ordinary experience, knowledge on the kind of unique, high-intensity, elusive moments of deep moving. As people increasingly meet the material needs and the accelerating pace of life, rich and busy people will experience more and more, growing demand in the experience, individuals to personalize the way in which the event, while the stimulation by some object, so that his consciousness to produce a good impression or feeling, this feeling is unforgettable, even it is ‘food for thought.’ . However, experience has by no means is a vague feeling that it can be turned into one kind of real goods, the consumer experience, once moved, will be willing to spend money on ‘experience.’ Such as when the coffee is as ‘goods ‘When selling a pound sell 30 million; when the coffee is packaged as a commodity, the cup can sell 25 million