on the differences between chinese and foreign advertising（在中外广告之间的区别）.docVIP

On the differences between Chinese and foreign advertising Abstract: China’s level of advertising in the United States and other Western countries and Japan, Southeast Asia and other countries compared to the overall style, advertising creative, advertising, language and so there are significant differences, foreign advertising creative differences are not differences in levels of creativity , but creative ways and creative style differences. This difference can be achieved through research, understanding the current international advertising trends, focusing on reform can be changed. Keywords: differences between Chinese and foreign advertising ‘This year’s festive gifts, received only melatonin,’ This is a familiar TV ad, and almost every television, every day, playing the modern life, advertising is everywhere, filled in every aspect of people’s lives, social life has become an indispensable part of all walks of life it brings people exceptionally rich, diverse types of information, a strong impact on our eyes, ears, brain, Even the depths of the soul directly in advertising is increasingly becoming competitive weapon in today’s market, advertising has been dazzling, dizzying, while in so many ads, the number of ads seen by people, how many can to create the impression, how many people left to give effect, so that people who read it into realistic? ‘You can love me, you can hate me, but can not ignore me’ - this is the confession of advertising, people can not measure its influence, advertising people really happy and worry, but the advertising is just right to give bring more benefits to business Turning advertising, often seen in some reports of some one-sided argument, many people say that China’s advertising level is very low, and the United States and other Western countries and Japan, Southeast Asia and other countries The difference is great, but I do not think so, and foreign advertising creative differences is inevitable, but this difference