on the dissemination of information on the disastrous amauri effect phenomenon（灾难性的阿毛里的信息的传播效果的现象）.docVIP

On the dissemination of information on the disastrous Amauri effect phenomenon Abstract: Catastrophic information due to its major, sudden, urgent character, a great impact on people’s lives, in the dissemination process prone to ‘Mao effect’ phenomenon. Whether incentive information, sadness, or of information warning message, if the improper communication strategies, intensity, angle, frequency and can not be accurately adjusted. will be counterproductive, reducing the forward propagation effects. Thus, in the information itself is authentic context. the media body should analyze the audience’s psychology , reported changes in thinking, improve reporting techniques, to avoid endless repetition transmission to produce ‘Mao effect’ phenomenon. Paper Keywords: Amauri effect, fatigued, spiral of silence, the third person effect Wenchuan earthquake the Chinese nation withstood a severe test. After the disaster, the media can quickly respond, through television, radio, newspapers, Internet and other channels, timely and effective dissemination of information released by the authority of the first time information to eliminate the public’s information uncertainty prevents the spread of rumors, do not evade the issue of disaster severity to be objective, truthful, timely reports, appeals and thank the community for their assistance, reflecting the building of a harmonious society should be people-oriented concept. carry forward the social trends and national spirit, the good people in front of a large image of the disaster to the global spread, won world recognition and praise in the national disaster, it is the media’s rapid response, the authority responsible coverage, stable people, encouraged by the morale, play a good guide to the role of public opinion. Dissemination of information to achieve good results, there must be - one of the accumulation process, while creating a conducive atmosphere for public opinion, from this side, the few reported doing