从旅游营销到旅游赢销（From tourism marketing to tourism success）.docVIP

从旅游营销到旅游赢销（From tourism marketing to tourism success） If your marketing department held a great in strength and impetus of marketing activities, won a good reputation and reputation, is not it can be concluded that the tourism promotion activities will be a success? If the sales department for the area to win more traffic, and gained market share growth, is not a means of the profit will increase? Not so If this activity is costly, and use a variety of measures to price promotions, the results may be counterproductive, it reflects the results in the area of financial may be negative; if the area sales department at a very low price to win many potential tourism consumers, and the value of the customer but turned to competitors, this not what contribution to the scenic profits, and let the scenic spot in a disadvantageous position in the competition in the future. In the traditional concept of marketing, is the bounden duty of marketing and sales, no matter what means, how much money to spend, at what price, effective traffic is our highest pursuit of tourism marketing. In the most scenic appraisal system, traffic even the only one. But the market, sales, reception department objectives vary, lack of coordination in many cases, it is difficult to combine marketing and profits, the results are likely to reduce prices, improve traffic, and operating costs increase, profit decline, and no one is responsible for. How in the marketing chain to enhance efficiency, how to make marketing and profit directly links the marketing into win marketing, is the era of meager profit in every tourist marketing people have to face the problem. We need to constantly improve the marketing process, make wide media tourism planning agency said: the search and development of high-quality customers and distributors of travel agency, camp pin for pin win is the key. Any scenic spots will encounter the same problem. The sales staff only focus on sales, marketing departments only pay attention