平板时代 动物凶猛（Animals are ferocious in the age of flat plates）.docVIP

平板时代 动物凶猛（Animals are ferocious in the age of flat plates） Eleven golden week, the flat-panel TV market is full of an atmosphere: price cuts, unprecedented price cuts. According to CCID data, 2005 China flat-panel TV consumer behavior research white paper statistics, the first half of 2005, 40 inch LCD TV price drop of more than 20000 yuan, the price in the range of about 50% to 42 inches; the average price drop of 10000 yuan, the price cut over 20%; 37 inches, 32 inches and 30 inches. The price cut is more than or close to 10%. At the same time, since the second half, Konka, TCL, SKYWORTH and other colorful power plants have announced large-scale expansion of flat-panel TV production capacity. Recently, Konka Anhui flat base successfully put into operation, echoing the Dongguan base, the two major bases annual output capacity of more than one million units. TCL invested in the construction of flat base in Huizhou, the design capacity of more than one million units. SKYWORTH in Shenzhen, Baoan, Hisense in Xinjiang also built a flat production base, foreign SHARP, Samsung also announced plans to expand production capacity. The most direct message of all this is: Chinas flat-panel TVs are entering a period of rapid development, the flat-panel market competition has not yet reached a climax. With the flat price avalanche, at this stage of the tablet market competition have become the comprehensive competition of enterprise products, technology, supply chain, cost control and other aspects of operational capacity, so the technical advantages of simply did not make foreign brands at the domestic market, the price advantage is not the word: Naka Yiyasu data show that the current domestic the tablet market, Chinese brand has been to foreign brands constitute a very obvious advantage, only retail market occupies 67.23%; from the franchise channels, up to 69.35%, almost three times the foreign brand. On the LCD market, Chinas retail sales accounted for 77.94%, foreign brands