产品行销中如何招到合适的代理商（How do you recruit suitable agents in product marketing）.docVIP

产品行销中如何招到合适的代理商（How do you recruit suitable agents in product marketing） How do you recruit suitable agents in product marketing? Fierce competition in the market economy, the manufacturers and agents closely tied in the same chain of life and death, the common interests of them must unite and fight side by side. In the channel of product marketing, the position of the agent is very important. Should first clarify is that although agents belonging to the category of dealers, but not all dealers can name for agents, because generally refers to the agent for the sole agency of a brand in the exercise of the manufacturer specified within the scope of the market. For different enterprises, their agents are different settings. Although agents set different ways, but the choice of agents is the same purpose, that is, with agents distribution channels and market networks quickly occupied the market. Therefore, manufacturers must be careful of the choice of agents! As a manufacturer, how can we choose the best agent? 1, cooperation intention is the most crucial link of agent selection If the customers other requirements have been met, but no interest in the manufacturers products, it will be a waste of effort. Therefore, the choice of agents should be targeted, select a few, do not just focus on one. 2, the credibility of agents should not be vague Do business first tells the agents reputation, reputation is directly reflected in the enterprise management behavior, to a certain extent, as agents (enterprises) of the legal representative of the personal credit directly affects the development of enterprises. Although those have certain channel network, but not good reputation, would rather not to! Keeping faith is the guarantee of market development and cooperation. If the chosen agent fails to keep the promise, it will bring about a negative impact on the development of the market. It is particularly important to investigate the credit status of agents. Of course, this cred