专卖店空间设计与展示的运用与分析（Application and analysis of space design and display in franchised store）.docVIP

专卖店空间设计与展示的运用与分析（Application and analysis of space design and display in franchised store） Application and analysis of space design and display in franchised store The success and failure of the design and display of the clothing franchised store not only affects the actual interests of the brand, but also relates to the development and extension of the brand. On the other hand, in the design and decoration, not only reflects the brand management features, but also to varying degrees to express the brands style, philosophy and human concept. The influence of clothing space design and display on brand: 1, the clothing in the space design of clothing brand positioning, design quality, and the extension of the epidemic characteristics directly affect the image of space, space design should be able to create a successful brand positioning, design quality and brand behind the interpretation to the concept of life and the concept of consumer. 2, the design environment to improve and reflect the brand style, bring out the brand theme, and can blend well, which directly affect the success of brand management. 3, in space design, the function of the direct impact on space services, reasonable space layout and structure design will promote sales activities. 4, the rational choice of decorative materials, the use of construction technology, not only for the design concept to provide feasibility, but also will become an integral part of the brand image. Decorative materials and techniques determine the success or failure of space formation. 5, the combination of business philosophy and design concept in garment space design will directly affect the spatial positioning, and accurate market positioning will make the investment of the brand realize the maximum benefit of the market. In the specific display of operations, should reflect the following principles: 1, the overall display of goods. In order to achieve the display effect, and fully reflect the brand design concept, from