中小企业怎样打造地区管理性样板市场（How to build regional management model market for SMEs）.docVIP

中小企业怎样打造地区管理性样板市场（How to build regional management model market for SMEs） China market features: a country, a number of markets, the implication is: a large, Chinese city park area two is the big difference between regions. Layoffs mean that employees are unemployed, not only for employees themselves, families, and even for social harmony and stability will have a significant impact. In China, which emphasizes family warmth and social harmony, most companies will not take mass layoffs to complete their business adjustments! Crisis has danger, and it also contains machine. The crisis is often the best corporate competition ranking time window, therefore, the last one is that: around the safe competition will become the dark horse industry competition rules to break the floor a good choice. For the vast small and medium sized enterprises (SME focus: globrand/special/sme/) in terms of market capital adequacy is relatively normal, the world of market structure, to create a regional marketing experience is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society,