尹定邦 重点（Yin Dingbang key）.docVIP

尹定邦 重点（Yin Dingbang key） The first chapter is the scope and status of design research 1., Kao Ji Ji and ancient Rome Plinys natural history can be regarded as the initial germination and starting point of design as a theory. 2., we usually divide design into three branches: design history, design theory and design criticism. In the 3.1977 year, the association of design history was established in England, which marked the history of design history, which was formally independent of the history of decorative art or applied art, and became a new discipline. The history of Western art, the father of vasari. 4. in the west to Hogarths works beauty for the analysis of design theory of the earliest monograph 5. design criticism is a multi-level activity that includes historical, re creative and critical criticism. 6. critical criticism design is the design works and other cultural values and consumption culture needs to be linked to evaluate works, and works on the evaluation to develop a set of standards, these standards will be applied to the evaluation of other design works to important works lies in its value judgment. 7. the two French structuralist philosophers who have had a major impact on contemporary design are Foucault and Roland barthes. 8. - Roland Barthess works have great influence on the designers, myth has approximate legendary status. The second chapter is the design of multiple characteristics 1, the art of design mainly includes: borrowing, deconstruction, decoration, reference and creation. 2, five aspects of advertising design: literature creation, art design, acoustics creation, performance design and computer production. 3, The four task of advertising design is: (1) for advertisers to provide information for screening refining processing, which is applicable to advertising art form, thus creating excellent advertising art image; (2) to restrict processing to create advertising art image more easily from the media, the media play a specialty; (3) m