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营销八势定市场(上)(Marketing eight potential fixed market (Part I))
营销八势定市场(上)(Marketing eight potential fixed market (Part I))
Do new product marketing in every time, I always slow fast, many people think that I do not understand, but in a leisurely manner, I do not, because I deeply know that if the products are not comprehensive and effective research and understanding in the market before, did not go to anatomy and analysis in a real sense, no market preparation and integration of the product, not on your existing human overall estimation and visual, not on your marketing model identification and testing, you hurry listed, probably because you dont improve the overall operation, finally will make products made of cooked rice, half goods, burn goods and so on, so in this article man, is to tell you a truth, the preparation is slow, in order to make a product listing has become strong products faster and more steadily, quickly enter the product marketing done in one vigorous effort Sell the inflection point, achieve the purpose of market safety operation of products. Because of this, I have summed up the eight marketing methods that should be completed before the product is listed in the past few years.
Marketing force hypothesis
In marketing, often encounter such things, when a new product is put in front of you, many people will not make assumptions, not a comprehensive analysis of the hypothesis of a product, to get the products for market access, find advertising appeals, find the market selling point, they do not consider the product for all aspects of the market the market hypothesis, immediately formulate strategies and tactics, From EMKT. began full implementation, in the end, found that these very real things in the market is not practical, resulting in products in the market failure.
I recently met a well-known beer company with a colorful lady beer, specially for bar design, the main ideas come from what we usually drink beverages at the time of Zhejiang colorful, an agent asked me, this thing can not do, I do not say,
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