营销的关键是在于了解需求（The key to marketing is to understand the needs）.docVIP

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营销的关键是在于了解需求（The key to marketing is to understand the needs）.doc

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营销的关键是在于了解需求（The key to marketing is to understand the needs）

营销的关键是在于了解需求（The key to marketing is to understand the needs） The key to marketing is to understand the needs There is a very familiar little story: a shoe company wants to open up the African market, so sent two business people to Africa to inspect the market. Two sales staff to Africa see the same phenomenon that Africans do not have habit of wearing shoes; two sales staff return, one said, is not the market selling shoes to Africa, because African people did not wear shoes. The other sees a huge potential market. The same phenomenon has been a very different view, the same case, as well as sell the comb to the monk. Marketing is the discovery of demand and the satisfaction of it, Philip Kotler said at the 05 annual Global Forum on new thinking. Now, the classic 4P theory in marketing, where the first P speaks, starts with consumer demand. From which we can find the importance of consumer demand in marketing. The introduction of any product must be based on understanding the needs of the consumer (or potential demand). During the SARS period, robust company found the health needs of people, at this time, people talk about SARS change, everyone on your health concern reached a new height, so the robust company fully seize the market demand, launched the pulse of functional beverage quickly, the functional beverage can be improved the bodys immune ability, to meet the health needs of people, a product into the market, it appears the phenomenon of hot. Later, Kangshifu, farmers, spring, Wahaha and other companies have also launched functional drinks, further exacerbating the beverage market segments. Red rice network is popular on both sides of the Changjiang River is also found, users love the Internet side of the side of the habit of eating snacks, but a lot of snacks to the dregs, easy to pollute the keyboard, followed by consumers especially long time teenagers face computer / TV screen will lead to fatigue, resulting in decreased visual acuity of these needs; re