营销生态演进--互动营销全球化[门户] 平台升级（Evolution of marketing Ecology -- globalization of interactive marketing [portal] platform upgrade）.docVIP

营销生态演进--互动营销全球化[门户] 平台升级（Evolution of marketing Ecology -- globalization of interactive marketing [portal] platform upgrade） When the ten month old baby at the iPad side and pointing and laughing as we know, the growth of digital media has been unstoppable. Throughout the global Internet marketing market, such as the United States, Europe and other Internet advertising revenue has exceeded the newspaper media, television advertising has become the second largest after the advertising market. In 2010, the Internet advertising market in the United States reached $26 billion. Behind the growth of market share, the advertisers, 4A companies and the entire Internet industry is facing confusion: how can we use new media to develop efficient delivery mix? How can we effectively use social media, Internet video for marketing? How can we make the most efficient integrated marketing coverage across the entire field of multimedia? Digital media will change the way people touch brands, recognize brands, use brands, and identify brands, which requires marketers to rethink. Chinese Internet and other regions of the world are undergoing revolutionary change, the rapid development of new Internet applications such as social networking, video and mobile Internet, let users get by gateway era of information into a reviewer and disseminator of information, mass communication is broken, the attention of Internet users show fragmentation trend. These changes not only change the way of interaction between brands and consumers, but also reconstruct the interactive relationship between the media, agencies and advertisers, and promote the evolution of marketing ecology. In the face of this change, from the global Internet industry elite, advertising and the advertising industry elite gathered in Beijing, jointly held in Sohu and China 4As 2011 Sohu Ad Voice marketing leaders summit, digital media, new media advertising budget growth, media mix, social media, Internet video marketing effecti