传统媒体网站与商业网站新闻传播优劣分析（Analysis of the advantages and disadvantages of news dissemination between traditional media websites and commercial websites）.docVIP

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2017-09-08 发布于河南
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传统媒体网站与商业网站新闻传播优劣分析（Analysis of the advantages and disadvantages of news dissemination between traditional media websites and commercial websites）.doc

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传统媒体网站与商业网站新闻传播优劣分析（Analysis of the advantages and disadvantages of news dissemination between traditional media websites and commercial websites）

传统媒体网站与商业网站新闻传播优劣分析（Analysis of the advantages and disadvantages of news dissemination between traditional media websites and commercial websites） Xu Guohui Analysis of the advantages and disadvantages of news communication between traditional media websites and commercial websites (Part I) Chinese journalism and Communication Studies (CJR) The beginning of the end of 1998, some domestic commercial websites began to enter the field of news dissemination, to Sina as the representative of the commercial website and give full play to the characteristics of network communication, to press the fast spread, rolling and a wide range of information and abundant won the majority of users of all ages and support in many aspects of the formation of a strong challenge the traditional news media websites. The traditional media websites to enhance competitiveness, have been revised, such as a in June 2003 since the establishment of the largest news website revision, prominent characteristics, strengthen the major news component, in addition, to further highlight the personality, to have a higher visibility of the people, peoples evaluation perspective, peoples observation, the forum and other columns, with the text marked on the homepage, hope based on the traditional style, solve the problems of previously isolated information, content segmentation, storage function is weak. Commercial websites to keep both advantages and take some measures, such as opened BBS line, the realization of online dialogue, bringing together a number of news media coverage of an event, to provide multi-level, three-dimensional information for users. At present, the traditional media competitive disadvantage has been greatly improved, a report of the development research center of Academy of social China survey show that most users trust is the traditional media sites and traditional media, the most popular website in . But this still can not completely reverse the disadvantages of traditional media