超市图书销售现状分析（Supermarket book sales status analysis）.docVIP

超市图书销售现状分析（Supermarket book sales status analysis） 超市图书销售现状分析 by bizview 2005 - 11 - 15 mailto:? subject = 超市图书销售现状分析 body = http: / / / list.asp? id = 1459 作为经销商、出版商, 其提供的图书产品给超市带来的利益越大, 越受重视. 作为出版商, 可以尝试为超市 量身定做 图书产品, 在选题、内容、形式上符合超市读者的需求. 作为卖场的话, 超市卖书更是为来店的顾客提供了便利. 据说世界上第一家超市于1952年首先在美国诞生.开张那天人们尚不知超市为何物, 纷纷抱着好奇的心态前往光顾, 并把逛超市作为一种时尚.但不久后, 人们逐渐尝到了超市便利的甜头, 上超市购物成为了人们日常的一种生活需要.同样的情景也发生在中国, 短短的几年间, 人们身边的超市仿佛象雨后春笋一样冒了出来, 家乐福、沃尔玛、旺市百利、美廉美、华联等超市遍布了全国的各个城市.而经常逛超市的人发现, 静悄悄地, 许多超市像书店一样, 在超市的一角排满了书架, 摆上了琳琅满目的图书, 而价钱好像比书店还便宜.据不少超市的图书导购 员介绍, 超市里的图书看的人多, 卖得也不错.如此看来, 在超市售书不是超市的附庸风雅之作. But what about the sales of books in the supermarket? Which books are better sold? As a new book marketing channel, whats the difference between it and bookstore? What are the obstacles in the supermarket bookstore? How much profit can we get?...... The book of books still have a lot of questions about the supermarket. To this end, the reporter recently visited supermarkets, readers, book publishers, supermarket book suppliers, trying to express their voices, from which to find the right answer. Which books sell well in supermarkets? Supermarket books aimed at readers should be more clear positioning, should be based on life, children, literature and history, life and other practical books based. Not all kinds of books can be sold well in supermarkets. The shopping groups in the supermarket prefer the variety of life, children, management, tools and other books. The location of the supermarket is also a key factor in the sale of the books in the supermarket. Analysis of senior people in the industry, a bookstore bookstore is the lifeblood of the purchase varieties is marketable, so according to the bookstore bookstore location, location, often to buy books for readers choose the bookstore to purchase varieties is a crucial step. But due to the limited position of the supermarket display books (mostly only tens of square meters), selection of varieties of books can not be too much, therefore need to