超市渠道中的烘焙产品营销七诀（Seven tactics of bakery product marketing in supermarket channel）.docVIP

超市渠道中的烘焙产品营销七诀（Seven tactics of bakery product marketing in supermarket channel） First, the chain supermarkets, baking departments main mode of operation With the rapid development of chain supermarkets, supermarket bakery has become an indispensable part of the fresh area of supermarket chains. In freshly baked bread and cakes on the market, supermarket, bakery and bread chain stores are the two main channels of the terminal sales, and the supermarket bakery with supermarket chain network advantage and set off the ability to account for a large share of sales. The bakery for the supermarket chain, because of its on-site processing produced by sight and smell to create a good atmosphere for the store, because the high margin of bread and related products has become a focus in the area of supermarket department. In the bakery business, the supermarket will generally take several forms of operation: 1, supermarket self-employed on-site processing The bakery of various raw materials unified production management requirements, and it is difficult, from inventory ordering, inventory management, product production and processing management, and sales management sales, product development and marketing for storage of the whole chain of operations in the bakery. This form is found in foreign companies and some hypermarkets. 2 outsourcing outsourcing form Supermarkets will be the overall investment in bakery outsourcing, by the associated manufacturers responsible for decoration stores, equipment inputs, personnel and sales management, supermarkets to pay commission at the end of the way to receive returns. This method is more popular in new or capital management limited supermarkets. 3. Bake the finished products Due to the size of shops and technical equipment is limited, can not be on-site processing, So some well-known brands (such as bread or bread garden) site difficult to produce varieties (e.g. pastry products) production. Two, chain supermarket baking department bus