外贸函电课件-函电第4章.pptVIP

Chapter Four: Offers 4.1 Introduction 4.2 Writing guide: 4.3 Letters for example 4.4 Words and Phrases 4.5 Notes 4.6 Useful expressions 4.7 Exercises 4.1 Introduction An offer is a promise to supply goods on the terms and conditions stated .It is usually made either by way of advertisements, circulars and letters or in reply to enquiries. It must be made and accepted before a contract can exist. Offers, however, should be made with accuracy. In the end of the offer, it always concludes with an expression of hope that the offer will be accepted. In international business, offers can be divided into two kinds：firm offer and non-firm offer. An offer is called a “firm offer” if it is a definite promise to sell and the terms in the promise will not be changed if it is accepted by a buyer within the given valid time. A firm offer should be expressed clear, definite, complete and final in words, as when it takes the form of a letter; or it may be implied, as when it takes the form of a quotation that contains the words “ for acceptance within seven days ”, or similar qualifying words. In making a firm offer, mention should be made of the time of shipment and the mode of payment desired; in addition, an exact description of the goods should be given and, if possible, pattern or sample sent. A firm offer is capable of acceptance and once it has been accepted it cannot be withdrawn. It is the buyer’s option to accept or reject or counter-offer during the validity period. No reputable seller would risk his reputation by withdrawing his offer before the stated or agree time. Non-firm offers are the ones which are not binding upon the sellers and the details of the offers may change in certain situations. It always contains the words like “subject to seller’s confirmation”, “subject to our approval”, “to offer without engagement (obligation)” etc. 返 回 4.2 Writing guide: An offer should include the following parts: An expression thanks fo