外贸英语函电-刘湲-unit 2.pptVIP

English for Business Correspondence Unit 2 Establishing Business relations Learning objectives Know the importance of establishing business relations. Familiar with the channels of information. Master the steps of writing. Master the relevant words, phrases and sentences. Mini-case 【After a trade fair】 Mr. Wu, a representative of a trading company has just come from The China Import and Export Commodities Fair in Guang Zhou. A lot of information about importers overseas has been collected there. He is quite interested in the one of them, Messrs. Arthur Grey Son. He decides to write a letter and send some materials about his own company. Part 1 The Introduction The importance of establish business relations How to write a first letter How to give a reply How to write a first letter Informing him from where/ whom you get his name and address; Introducing?the business scope of oneself as an exporter or importer; Telling him your intention to establish the business relation; At the end of this letter, you should stress your expectation of cooperation and lead to his early reply. How many business channels trade fair Business Channel internet advertisements banks Business Houses of the same trade Chambers of Commerce in foreign countries Trade Directory Chinese Commercial Counselor’s Office in foreign countries Part 2 The Specimen Letters Aug. 31, 20- Business Manager China National Textiles Imp. Exp. Corp. 36 East Madian Road, Haiding District Beijing, China Dear Sir, You were recommended to our company by the Bank of Communications, New York Branch, which told us that you export Chinese textiles. Our company imports general merchandise. We have been in business since 1987, and therefore have wide experience in all the lines we handle. Our bankers are Chase Manhattan Bank and the Hong Kong Shanghai Banking Corporation of Hong Kong. They can provide you information about our business and finances. Please inform us of your trade terms and forward samples and product