外贸英语函电-刘湲-unit 3.pptVIP

English for Business Correspondence Unit 3 Enquiries Learning objectives Know the definition of enquiry. Familiar with the first enquiry. Master the steps of writing an enquiry letter and its reply. Master the relevant words, phrases and sentences. Mini-case 【A letter from British】 China National Silk Corporation received an enquiry letter from a British company, who was interested in the products displayed on the net. After reading its introduction, Ben who is in charge of export department knew it is a trading company dealing in silk products and other textiles. In the letter, the price, quality and delivery date etc. had been enquired. Ben decided to reply in two days. Part 1 The Introduction The importance of establish business relations How to write a first letter How to give a reply How to write a first letter Informing him from where/ whom you get his name and address; Introducing?the business scope of oneself as an exporter or importer; Telling him your intention to establish the business relation; At the end of this letter, you should stress your expectation of cooperation and lead to his early reply. How to respond to an inquiry letter Specifically indicate the inquiry that was made, as you understand it. Express your appreciation for the person’s interest. If possible, personally respond to the inquiry. You might want to include with your response letter any brochures, catalogs, reports, or other helpful information available. If appropriate, clearly describe any action you feel the person should take and the reasons for such a recommendation. (However, you may want to use caution because of any possible liability you might incur for offering such advice.) If you cannot personally answer the person’s question, let him/her know that you have contacted the person who can and that he/she will shortly be in touch with the reader. If this is not possible, express your regret for being unable to help the reader, and try to find out for him/her the contact in