电子商务背景下一对二供应链的渠道竞争课件.PDFVIP

15 3 V ol . 15 N o. 3 20 10 6 Indu str ial Engineer ing and M anag ement Jun. 20 10 : 1007- 5429 2010) 03- 0013- 06 / 0 李培勤 华东政法大学 商学院, 上海201620) : 电子商务的普及推动了供应链上零售商渠道和制造商直销渠道 存模式的发展随着 电子商务实施程度的增大, 考虑顾客服务水平存在差异时, 借助博弈论工具探讨/ 一对二0供应链上 的强势零售商弱势零售商和制造商的竞争特性, 包括服务水平差异电子商务实施程度的变化对 竞争结果的影响等, 推出制造商开辟网络直销渠道的条件得出结论是, 不开辟网上直销渠道 时, 强弱势零售商的服务水平差别越大, 则强势零售商的销售价格越高, 市场份额越大; 弱势零售商 的销售价格越低, 批发价格越低, 市场份额越小开辟网络直销渠道时, 随着电子商务实施程度增 大, 制造商网上直销的市场价格逐渐减小, 弱势零售商的批发价格逐渐减小, 且制造商的网上直销 价格与弱势零售商的服务水平无关等 : 强势零售商; 弱势零售商; 网络直销渠道; 电子商务实施程度; 顾客服务水平 : F830 : A Channel Competition in/ One-to-Two0 Supply ChainBased onElectronic Commerce L I P e-i qin Business Schoo l, East China Univer sit y of Po lit ical Science and L aw , Shanghai 201620, China) Abstract: T he developm ent of elect ronic co mmerce bring s bot h ret ailer channel and int ernet direct channel ex ist at t he sam e tim e. A s implement at io n degree of elect ronic com merce increasing, t his paper analyses t he channel co mpet it io n am ong larg e ret ailer, sm all ret ailer and the manuf act urer in / One- t o-T w o0 supply chain wit h dif ferent cu st o mer service level by game theory, w hich include cu st om er service level and im plement at ion degree of elect ronic commerce. s ef fect s. It concludes t hat, w hen manuf act urer doesn. t build internet dir ect channel, t he cu st omer ser vice lev el is more diff erent , t he pr ice of lar ge ret ailer is hig her, so does it s market shar e. A t the same tim e, t he pr ice of t he small ret ailer is c