被误读的消费（Misreading consumption）.docVIP

被误读的消费（Misreading consumption） A misunderstanding of consumer _ Author: He Shuqing etc. The more flat the world is, the more three-dimensional the misreading. The old misreading of the concept, brand, taste, fashion, lifestyle, and city has been dissolved, and new misunderstandings have emerged. Chinese to Yiyidangshi speed and consumer experience with Western civilization, but the global simultaneous release (listed) cannot eliminate misunderstanding occurred, because of culture, tradition, values, business rules and laws, consumer tastes, everything takes time to accumulate and precipitate slowly. 1, Backpackers Backpack Travel Nowadays, backpacking has become a fashion, and some people regard it as a show off capital. In foreign countries, backpackers are poor, participate in the tour is rich in China is just the opposite. Backpackers originated in Europe, and in 1960s, under the influence of the hippie craze, the confused young people walked alone with problems, hoping to see themselves through the experience of on the road and find spiritual destination. Therefore, the essence of Backpackers is spiritual pursuit, is the body and heart experience, rather than look at the scenery along the way. Therefore, it is a person or go to what place trooped, and so are the external form only, not to say that Backpackers would have to make a trip to remote and local wild, all have never been. Turning personal backpacking into fashion is likely to be a conspiracy between the media, publishers, travel departments, and outdoor equipment stores. The media wants to make a topic, the publisher wants to go out the guidebook and the traveling note, the merchant must sell the equipment, the traveling department must excavate the traveling resources. Lijiang and Yangshuo were dug up by backpackers, and the first backpackers to discover Lijiang were no longer in Lijiang 10 years ago. The real backpacker has disappeared to a certain extent. 2, Christmas, Valentines, day, Christmas, Val