试论企业文化传播过程与时机（On the process and opportunity of enterprise culture dissemination）.docVIP

试论企业文化传播过程与时机（On the process and opportunity of enterprise culture dissemination） The model of communication process of enterprise culture is formed by the most basic process of cultural communication and the elements of cultural formation. It is the enterprise culture information sender (subject), enterprise culture, enterprise culture and information information receiver (receptor) and other three entity elements and symbols, reading, path, feedback and so on four elements of the whole process of dynamic propagation. As follows: [1] Message sender Symbolization Route message receiver Reading feedback Noise The spread of corporate culture includes explicit civilizing process, latent assimilation process and implicit diffusion process. The spread of education during the transmission process is obviously is corporate culture consciously builders of the staff of the enterprise culture propaganda, training and other activities; assimilation propagation potential is the enterprise culture itself is a kind of cultural field, enterprises in the cultural field, is the cultural field the influence and influence, cultural field itself has the function of communication; spread of explicit implicit mainly refers to the active propaganda and the potential external radiation and the formation of the communication effect. I. the process of corporate culture communication The propagation process of enterprise culture firstly relates to enterprise culture information sender information source (InformationSource), these individuals or groups and others want to have common information ideas, cultural information collection and transmission according to their own requirements. In the process of contact between the enterprise and the environment, the internal and external stimuli are generated, and the cultural state resulting from such stimulation forms symbolic cultural information. Symbolic (Encoding) is the behavior of the sender of corporate culture, which converts this specific i