影响消费者对咖啡连锁店涉入程度之前因及结果实证研究.pdfVIP

Vol. 6, No. 6, Dec 2003 WEB JOURNAL OF 影響消費者對咖啡連鎖店涉入程度之前因及結果實證研究 An Empirical Study of the Antecedents and Consequences about Consumer Involvement Degree toward Coffee Chain 吳淑鶯 Shwu-Ing WU 黃淑鈴Shu-Ling HUANG Printed by Vol. 6, No.4, Aug 2003, 中華管理評論136 影響消費者對咖啡連鎖店涉入程度之前因及結果實證研究 An Empirical Study of the Antecedents and Consequences about Consumer Involvement Degree