16定价策略：心理定价一些考虑因素.pdf

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2017-09-24 发布于湖北
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16定价策略：心理定价一些考虑因素.pdf

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Ideas/issues for Group Project. Ideas/issues for Group Project. Dont rely (only) on your own intuitions. Dont rely (only) on your own intuitions. Interview 10 people Interview 10 people Consider Public Service ads: Anti-drug; anti- Consider Public Service ads: - Anti drug; anti- smoking smoking Economy Culture Product Law Price Consumer Promotion Needs Place Competition Technology Hi Tech and Low Tech products: Hi Tech and Low Tech products: Similarities and differences Similarities and differences • Difficult to define what high-tech entails. (Even • Difficult to define what high-tech entails. (Even low tech industries use the latest production low tech industries use the latest production technology). technology). • High tech products usually have more uncertainty • High tech products usually have more uncertainty Overview Overview Background Background Market Situation Market Situation Distribution Situation Distribution Situation SWOT Analysis SWOT Analysis Market Research Market Research Market Positioning Perceptual Map Market Positioning Perceptual Map Marketing Plans Marketing Plans Q A Q A Background Background Vision: Vision: “to create and continually enhance