酒业警惕市场营销过程中的传播灌水（Wine industry beware of spread irrigation in the marketing process）.docVIP

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酒业警惕市场营销过程中的传播灌水（Wine industry beware of spread irrigation in the marketing process）.doc

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酒业警惕市场营销过程中的传播灌水（Wine industry beware of spread irrigation in the marketing process）

酒业警惕市场营销过程中的传播灌水（Wine industry beware of spread irrigation in the marketing process） The so-called spread irrigation, refers to the enterprise in order to attract target customers, constantly through the media to the spread of power, repeatedly spreading brand or product message, to exaggerate its superiority in similar products, and in order to target customers or consumers a false advertising and media, more like. The dissemination of news and more, the degree of concern that a product is high, the future vision of the market even to flaunt their own strength or product. Review the day from the liquor industry Qinchi won the CCTV standard to some extent by the spread of irrigation thinking about. In order to flaunt a product of difference, given a concept, constantly in the media repeatedly show, and also invited some occupation gunmen (for winery write news occupation person) made news for its . A popular irrigation poison dealers xiaomou said that such a story to the author: one day in 2002, a media reporter with a wine in its advertising and mate soft report, came to my company invited me to participate in the upcoming Wine Investment Forum, commitment free room and board, reimbursement round-trip ticket. As a result, I found that there are many tricky, the investment forum is the essence of the Investment Association, the commitment of reimbursement round-trip fare, the premise is to order a winerys products. At the same time, we found that the secret of big day is that every dealer will be entitled to receive a subsidy of 100 yuan. Of course, this investment forum, some dealers by the big investment investment , and the media hype and news rendering also dished out the Hydrangea to the winery, some dealers also really into this winery set in advance of the investment trap , suddenly hit the first batch of funds 500 thousand yuan, 1 million yuan, trying to follow the market excitement bet on a. Which know the weather is unpredictable, this winery after one yea