区域强势白酒品牌,市场突围的一二三法则(Regional strong liquor brand -- the 123 law of market breakout).docVIP

区域强势白酒品牌,市场突围的一二三法则(Regional strong liquor brand -- the 123 law of market breakout).doc

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区域强势白酒品牌,市场突围的一二三法则(Regional strong liquor brand -- the 123 law of market breakout)

区域强势白酒品牌,市场突围的一二三法则(Regional strong liquor brand -- the 123 law of market breakout) Who is a regional strong brand? What is a regional strong brand? It is different from other types of liquor enterprises are mainly two indicators: first, regional, its market is mainly concentrated in one or several specific provinces, specific markets; second, it has three high characteristics. The relatively high visibility, market share and brand influence in certain areas, in other words it is a pillar of the local economy, enterprise leading enterprises, big profits; Anhui Yingjia tribute wine, the king, the Yellow Crane Tower of Hubei blast home wine; wine; Jiangsu Shuanggou Daqu, Shandong Baotu Spring, Sichuan xiaojiaolou bandongjing; Inner Mongolia camel, Jiangkou wine; wine; Shaanxi Taibai Liquor; Henan Zhanggong Yangshao, Baofeng wine, wine; Hebei Bechenshaoguo liquor etc.. They are in the region, whether it is brand influence, or market coverage is definitely the leader. The local people are proud of the leading enterprises, but also the external signs of local government image. Has won the upper government, down to the consumers love. Regional strong brand, the market breakthrough of the four major marketing From EMKT. Com. Cn crux Regional strong brand is the backbone of Chinese liquor development in recent ten years. Since the middle and late 90s of last century, Chinese liquor, after the most depressed period, took the opportunity of institutional change and gradually moved towards the market. Take the lead in the market of regional liquor enterprises to quickly come to the fore and move towards a regional strong brand road. Such as Baotu Spring, the emergence of Yingjia wine wine, wine and other strong representative River estuary. Regional strong brands are looking for market breakthrough. We can see, in addition to Lu wine, after experiencing historic lessons, collective contraction outside the front line. Strong brands in major regions are looking for ways to break

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