对标,非一线品牌的超越之道（Benchmarking, non line brands beyond the road）.docVIP

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对标,非一线品牌的超越之道（Benchmarking, non line brands beyond the road）.doc

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对标,非一线品牌的超越之道（Benchmarking, non line brands beyond the road）

对标,非一线品牌的超越之道（Benchmarking, non line brands beyond the road） Changan, Xiali has not been accepted by the market, and a non - parent - born, no one optimistic about the Chery, but in 05 years to break through the 200 thousand vehicles doomsday, 06 years have exceeded 300 thousand, becoming the first brand of domestic cars Why boil war years of Tsingtao beer, beer Yan, bead beer has been unable to become a national brand, and a new industry believes that Huarun does not know completely into the snow, but in just a few years to become Tsingtao Brewerys biggest rival, 05 annual output reached 5 million tons, sales reached 8 billion yuan, a single brand sales exceeded 1 million 500 thousand tons, has become the leading brand in the industry? ...... This is a typical slow loss, weak death, bad death era. The stronger Heng Qiang, the weaker the weaker. As the leader of the game rule maker, all the non line brands are always squeezed and knocked down by various means. Challenge? Or decline? As a non line brand, is it a challenger or a downfall? This is the biggest contradiction that all non line brands have to think about and solve. The heart of the question is: who are you? Who do you want to be? Different enterprises, because of different industries, because of different market position, strategic planning, growth path, the means to achieve goals must be different. Is it constantly self transcending, then Superman? Or more than the first-line brand to meet consumer demand and win? No one line brand is too powerful to compete. Not even a first-line brand strong to no blind spots. The advantages often lie behind the disadvantages, and the other side of the extreme advantage is the fatal disadvantage. Five grams, is unripe, long enough is short! Challenger, because he grabbed the opponents short and Yangs own long; and the decline must have not found the opponents short, but also did not find their own length and short. Therefore, in a sense, being a challenger or a downfall