白酒经销商如何建立可持续的赢利模式（How to establish a sustainable profit model for liquor distributors）.docVIP

白酒经销商如何建立可持续的赢利模式（How to establish a sustainable profit model for liquor distributors） At present, the liquor industry is under intense pressure from the market environment, so that dealers feel unprecedented suffocation for survival. Careful dealers can look at their own market, how many liquor brands are struggling. For a market, the first brand of liquor market can carefully taste the dew, and second, third for the brand, the first brand investment is five times, while the sales revenue is only the first brand 1/5, in front of the huge investment, leaving only a potential immeasurable embarrassment. For the rest of the brand, the only thing to do is to look for a single box of profit in poor sales. Now, most liquor manufacturers in order to enhance their brand power, have been in the middle and high-grade products force. In a regional market of 20-30 Core Hotel, there are generally 10 high-grade white brand segmentation of the cake. The liquor industry is just emerging Hotel disk drive, almost all of the liquor manufacturers will launch the market weight of the total pressure in the small Core Hotel, when the hotel BYO shattered the myth of the hotel disk drive, we found high hotel investment and for the market launch of a brand. At this time, consumer disk drive has become the high-end products of the straw, but we can take stock of the entire liquor market, there are a few brands use consumer disk drive mode of operation success. Any marketing theory is not right or wrong, but each theory has his firewall, that any theory has some adaptability, whether to adapt to the market environment, and whether the dealers resources to adapt to a simple theory to other market copy, so only he swallowed the bitter fruit of their own species. Now the liquor market environment has undergone great changes, for some of the traditional dealers in the operation of a new brand, felt unprecedented pressure, high profits return to become castles in the air. According to the traditio