两厢情愿的买卖(Consensual sale).docVIP

  1. 1、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。。
  2. 2、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  3. 3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  4. 4、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  5. 5、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  6. 6、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  7. 7、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
两厢情愿的买卖(Consensual sale)

两厢情愿的买卖(Consensual sale) While Hollywood blockbusters attract audiences to the cinema, they have attracted many brands that have been famous for their impact on large movies. They have become a part of the film, or hidden or visible. This years Hollywood blockbuster Transformers 3 was released on July, and the global summer office box office set off a Transformers boom. In July 21st, the Transformers 3 in the Chinese release Redubujian year. Because the 4 Chinese local brand advertising, more attracted media attention on the Transformers 3. Some netizens joked, see the founding of great achievements is to see the stars, this time to see Transformers 3 is to look at advertising. Collective appearance of Chinese brands In the Transformers 3, a total of 4 China brands were successfully implanted, Metersbonwe, Yili Shu of milk, TCL TV, Lenovo computer. In the film, the hero and the heroine in Metersbonwe classic T-shirt, dangling in front of the camera; all of the computer in the film, is the Lenovo brand; the small robot even the heroine love most, and finally becomes a new form Lenovo notebook computer; TCL smart TV, with the latest Transformerss image appeared; the most impressive is that the characters actually said a slogan: I drank milk lactose again and you said! According to the American advertising implant system, the implantation of Yili milk has reached the level a implant standard (A+ is the highest level), which is not very related to the progress of the plot. According to rough statistics, 4 major brands of advertising total length of more than 5 minutes. It is reported that in the first Transformers, the total income of $40 million share placement in film investment, and the Transformers 2 increased by more than 30 models, the number of large share; and the Transformers 3 the most prominent is the China 4 corporate brand. As early as the film was released, the implanted brands had begun a propaganda campaign in the mainland. At the bus stop, people can al

您可能关注的文档

文档评论(0)

jgx3536 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

版权声明书
用户编号:6111134150000003

1亿VIP精品文档

相关文档