豫啤如此艰难的前进（Henan beer such a difficult progress）.docVIP

豫啤如此艰难的前进（Henan beer such a difficult progress） Ancient Zhongyuan mall name, the existing Central Plains war frankly. Central Plains have always been soldiers and merchants! Beer enterprises large-scale integration, mergers, expansion of their sphere of influence. But Henan is the only market in the country without access to foreign beer. Although Huarun snow has occupied the surrounding Hubei, Hebei, Anhui, Shanxi market, only to capture Henan, the provincial market to join. Despite Tsingtao Brewerys two biggest market, Xian and Qingdao want to borrow Henan connections. However, although they are waiting for the door, look at fiercely as a tiger does, did not move. The Henan market has a well-known brands of Venus, high-end brand effect, also has a provincial brand of oak, and Luoyang, the blue card, the city brand is difficult to capture the palace, aviation beer etc.. In 2007, Henan beer production reached 330. 45 million liters, ranking second in the country. The low prices in Henan have deterred beer giants. Once, known as a bottle of beer selling a bottle of water price, once the industry has organized many price self-discipline, but with little success, it is still one of the countrys well-known low-cost areas. The market war was brilliant, fierce and cruel. However, its market power still attracts domestic and foreign beer giants. AB, kylin has repeatedly contact with Venus, Qingdao blue and outgoing cooperation, Yanjing Tianguan Xinyi rumors. Although none of these results, as the industry asserts: they are entering Henan sooner or later, but new or merger issues.. In the beer giants encircled under pressure, the next step, the Henan beer market decide on what path to follow? 2008 is the Henan beer industry, 50th anniversary. And at the moment, the industry has spread several major brands of beer are in contact with international and domestic industry giants, the partnership has no suspense. Henan beer integration may not be as popular in the industry two o