雇主品牌竞争力（Employer brand competitiveness）.docVIP

雇主品牌竞争力（Employer brand competitiveness） Today, with the increasingly homogeneous strategy and the executive power becoming the key to success, the excellent employer brand can help enterprises form a unique competitive advantage. How to face the escalating scramble for talent? In sigh, talent is difficult to find, to stay is not easy at the same time, more and more money into investment, to provide much higher than the market price of wages, is the choice of many enterprises. However, once competitors follow the example of this trick will fail, resulting in the status of personnel retention has not been improved, operating costs have risen significantly. In recent years, a strategy has come into play, namely, building and maintaining a strong Employer Brand in the talent market. What is employer brand? What is employer brand? How is it different from enterprise brand, product brand and enterprise culture? Employer brand is the employers commitment to existing employees and potential talent. It contains two parts: external brand and internal brand. Outside brands are branding employees in potential employees so they want to work for the company and build the best place for the company to work. The brand is the brand in the existing staff, it is a commitment for employees to make, not only is the established relationship between companies and their employees, but also reflects the unique work provided by the company for existing and potential employees experience. The process of working with potential and existing employees is similar to that of consumers buying and consuming products. Consumers exchange money for products to meet specific needs, while potential and existing employees exchange human capital (skills, experience, etc.) in exchange for jobs to meet their work needs. As manufacturers, enterprises need to establish the brand, marketing to consumers; and as an employer, enterprises also need to establish employer brand marketing to potential and existing em