麦乐迪升级考试（Mailedi upgrade exam）.docVIP

麦乐迪升级考试（Mailedi upgrade exam） Chapter on Theory (all departments) I. enterprise culture: (examination objects: all staff) 1. what is corporate culture?: Corporate culture is the thinking, behavior and living habits of employees 2., the formation of corporate culture: A group of people share a common mission / Mission (AIM + idea) to produce common core values (group consensus) 3. enterprises represent color: Purple = gold + blue Purple: on behalf of the environment, noble and elegant atmosphere Gold: on behalf of enterprise spirit, perseverance Blue: on behalf of the enterprise continual development Four (1) our mission: to improve the quality of peoples cultural life. Become the most competitive enterprise in the national entertainment industry. Pursue sustainable profitability and healthy growth. Innovate customer value. (2) our business objective is safety, health, joy and fashion. (3) our business philosophy: innovation, professionalism, efficiency, integrity, character, team work, and customer orientation. (4) our core values: Safety, health, joy, fashion, innovation, professionalism, efficiency, integrity, character, team work, customer orientation. Profession: capable of controlling emotion, rational action. Have high professional knowledge, skills and professional ethics. Everything is based on the customer, curiosity, ambition, and strict discipline. Able to adapt to changing circumstances and develop their capabilities. Our core product: joy Our tangible products: sound, song, system, environment, service, food and beverage, goods Our added value: Fashion (5) our vision: 2006 - 2010, pluralistic development, leading exquisite cultural life. (6) our objective: to hold firm in 2006, 2010, Beijing, Nanjing, Shanghai and Chongqing markets, and to be among the best in the industry. 5., the companys five major development strategies: (1) enterprise reengineering: Promoting enterprise culture, strengthening internal marketing, adjusting organizational structure a