全球化背景下的中国品牌可持续发展战略（Sustainable development strategy of Chinese brands in the context of Globalization）.docVIP

全球化背景下的中国品牌可持续发展战略（Sustainable development strategy of Chinese brands in the context of Globalization） The establishment of brand ecosystem harmony, background () economic background: knowledge economy, information is different from the traditional industrial economy, experience economy, multimedia era, marking the brand is the trend of the times. Because the new economy increasingly emphasizes the creation of value added. In the process of establishing the world manufacturing center in China, China needs more branding to enhance its competitiveness and pave the way for future development. (competition) background: global competition, information era of rapid business rule, the trend of mergers and integration, promote competition more and more broad, the degree of competition more and more fierce competition, more and more unpredictable, the cost of competition is more and more big, lasting vitality of the brand is a deadly weapon of competition. On the other hand, in the process of global competition in one country, the role of enterprise brand is more and more big. () background: consumer multimedia era, consumer experience, diversification, low loyalty, emotional demands -- diversification, more experience, dizzying epidemic situation, on the one hand so that consumers requirements more and more high, the material level satisfaction more and more difficult, shift in spending more and more frequently, brand loyalty is declining, other to make consumers more strongly to trust and calling their inner demand, diversification, dizzying changes: in the wave of consumption, what can trust? After the material level of demand meets, they need to meet higher levels of demand, the product is no longer a simple material needs, they also asked her to talk, can be friends or confidant. A sustainable brand is a higher level of demand for consumers to move to higher levels. (cultural background) cultural globalization and the revival of Chinese culture require the dissemination