电子商务新产品成功推广法则（The law of successful promotion of new e-commerce products）.docVIP

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电子商务新产品成功推广法则（The law of successful promotion of new e-commerce products）.doc

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电子商务新产品成功推广法则（The law of successful promotion of new e-commerce products）

电子商务新产品成功推广法则（The law of successful promotion of new e-commerce products） The law of successful promotion of new e-commerce products Published in: 2010-9-20 20:30:00 read: 112 comments: 0 0 recommend this new product success promotion rule In recent years, the most successful new products, why electric cars look like traditional motorcycles? Why is the best selling electric car an electric hybrid? Why are IMAC and iBook mediocre, while iPod and iPhone are sought after? Any company that reviews its new product promotion history will find it frustrating - Most of the new products end up as brand vases Behind the new product is new value, which bears precisely the profits of the enterprise dream, competitive value, industry status! But the fact is that the vast majority of new product manufacturers have to act as a brand vase role, despite all the marketing resources to these vases, but praised, also called corporate image, and to the old product saturation, new product cost down (and if the marketing costs, the time cost in the cost will be higher), I think the prices down, new products began to gradually become the main sales. Marketing experts call it the product life cycle, and I dare not say that these experts are wrong, but always feel that this theory is a little self deception. In the China two or three line of the city, to replace the traditional electric motorcycle motorcycle is 2 years. (you know these places do not beat); TOYOTA Prius hybrid Pu listed sales fast, if only a single product sales, it has more than the vast majority of new car sales; the apple iPod is a listing of the queue to buy, if you want to get this performance due to Jobss charm or the apple brand itself, then how to explain Jobs back three years ago? Joe complex after the introduction of some new products, such as iMac, iBook and so on, these new products were praised, ordinary sales! No one in the large-scale enterprises to promote a new product in order to earn new products are expect