旅游展览会赞助商地赞助动机与影响因素的研究——以广州国际旅游展览会为例.pdf

ABSTRACT economic rateof tothe marginal laws，thegrowth diminishing Recently，due toslow orderto the traditionaltourism down；in strengthen Chinas industrybegan kinds new outlet,all tourism constantlyopenup development industryexchanges，and convention nouriSh tourismand industry ofexhibitionmushroomed together，Chinas each rateismuch than ofabout20 increments growth higher rate percent year,its andconvention a陀asofthetotaleconomic tourism otIler growth．Therefore，the ofthetourism totheattention industry． graduallysubject started is exhibitioninChina late，butdevelopingvery Tourism industry relatively inthe of cities ofexhibitionvenues ascendant, theconstruction major fast,especially conventionto ofthetourismand hardwarefacilities industrygreatly the making exhibitionhas of industr